K-7

Compact, magnesium alloy Weather sealed
14.6 megapixels, Shake Reduction system
New PRIME II Image processing engine
New 77-segment metering system
100% field-of-view viewfinder
3 inch LCD with 921,000 dot resolution
Top shutter speed of 1/8000 sec
Live View mode
HD Movie Capture
Multiple exposure settings
Faster, more responsive AF
Advanced white balance settings
Extended battery life
Electronic level function
Custom Image modes
Dynamic Range setting
Lens Correction function
HDR image capture mode
Creative special effects
Composition adjustment feature
Embedded copyright feature
Quick-glance overview
RAW file compatibility
PENTAX RAW(PEF) or Adobe
Dedicated RAW button

Pentax K-7 promo videos (on YouTube)

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SHIPPING JULY 2009

K20D

Offers advanced photo enthusiasts an array of exciting PENTAX innovations. The newly developed CMOS image sensor brings out optimum performance of PENTAX interchangeable lenses. Featuring 14.6 effective megapixels (highest in its class) and the latest noise-reduction technology, the sensor assures superb image quality. This SLR will make you feel in control with its Live View function that allows the photographer to see the image on the camera’s back panel LCD monitor while shooting. Customizable features ideal for shooters who demand complete control include the Expanded Dynamic Range function that allows users to gain more contrast/detail in bright settings and a new Custom Image function to select/adjust finishing touches to an image. An improved Dust Reduction system features prevention, removal and alerting devices. Combine these new innovations with the renowned PENTAX-developed Shake Reduction (SR) system, Pentax Real IMage Engine (PRIME) and incorporate them in a dependable dust-proof, weather-resistant body – you’ve now got a superb camera that allows photographers to shoot anytime, anywhere, even in dusty or rainy environments.

Pentax Rebate

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The K-m offers simplified, user-friendly operation, in an easy-to-maneuver, compact, lightweight body. Designed with those new to digital SLR photography in mind, PENTAX engineers have developed the K-m body with a newly designed control system which simplifies operation. While compact in size, there has been no compromise in image quality and features. The K-m has an upgraded version of the PENTAX-original Auto Picture mode, which automatically detects the type of subject or scene and sets the proper shooting mode, and a host of advanced features and sophisticated functions, including the innovative in-body Shake Reduction mechanism, 10.2 megapixel CCD with the sophisticated PRIME (PENTAX Real Imagine Engine), comprehensive Dust Removal system and high-speed continuous shooting at approximately 3.5 frames per second. The K-m's Custom Image function and 14 built-in digital filters, including the new Toy Camera and Retro filters, let you add some creative and artistic touches to your images with ease.

The K-m Lens kit includes the smc PENTAX-DA L 18-55mm F3.5-5.6 AL lens which covers the wide-angle to medium-telephoto ranges.

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Pentax *ist

Featuring ultra compact dimensions, the*ist is packed with a host of advanced features and user-friendly functions. They include: a multi-mode exposure system with the innovative Auto Picture mode and an accessible illumination mode dial, a 16-segment multi-pattern metering system, an 11-point autofocus system; a 1/4000-second high-speed shutter, 17 custom functions, a large LCD panel, a multi-data LCD viewfinder indicator and a retractable auto pop-up flash. The *ist accepts a full range of high-quality smc PENTAX interchangeable lenses and accessories — to maximize the fun and excitement of advanced SLR photography.

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Pentax MZ-6

The MZ-6 features super-compact dimensions, simple operation and the Pentax-original Auto Picture Mode with a large illumination mode dial. The MZ-6's innovative multi-mode auto-exposure system makes it the perfect SLR not only for beginners but also for intermediate photographers.

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Pentax MZ-M

Experience an exciting new world of Manual-Focus SLR photography. Like its sister models in the popular MZ-series, the MZ-M offers super-compact dimensions and a straightforward dial control system. It incorporates an array of creative and user-friendly features, including a multi-mode exposure system, an advanced light metering system and a 1/2000-second high-speed shutter. The MZ-M is the ideal starter camera for SLR novices who want to learn the basic skills as well as the fun and creativity of 35mm SLR photography.

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Pentax MZ-3

Independent, Accessible Control of Basic Settings
1/4000-Second Shutter with 1/125-Second Flash Sync
Automatic, Instant Setting of ISO Film-Speed
Compact, Lightweight Design
Auto Bracketing
Electronic Preview for Quick Depth-of-Field Confirmationdiaphragm control.
Clear, Bright Viewfinder with Diopter Adjustment
Three-Way Metering System to Accommodate Various Subjects

Other Outstanding Features
Memory lock to memorize exposure settings — and reset them — with pushbutton operation
Built-in auto pop-up flash with automatic discharge under low-light and backlight conditions and red-eye reduction function
Automatic switching to a horizontally extended “panorama” picture frame in the viewfinder

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Pentax MZ-30

An Assortment of Features for Photographers at All Levels
7 user-friendly Picture Program Modes

Built-In Flash with Automatic Pop-Up
Night Scene Program

Other Outstanding Features
Bright, clear viewfinder with built-in diopter adjuster
External flash synchronization to couple an optional PENTAX dedicated flash unit with the camera's flash mode

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Pentax MZ-60

User-Friendly Picture Programs
Versatile Multi-Mode Exposure System
Built-In Flash with Automatic Pop-Up

Other Outstanding Features
Simple, easy-to-understand LED viewfinder indication
Natural-Bright-Matte focusing screen for a clear, bright viewfinder image and easy focus confirmation
An array of user-friendly features and advanced functions, combined with outstanding cost performance

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PENTAX AF-540 FGZ

P-TTL mode with preflash
Wireless P-TTL flash
High speed on camera and high speed wireless flash
Flash exposure compensation through a simple control dial
LCD display shows the effective range in P-TTL, TTL and AUTO
Modeling light feature strobes the flash for one second
Includes an autofocus assist beam for focusing in low light or low contrast situations

Guide Number 178 at ISO 100/ft (54 at ISO 100/m)

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AF-500FTZ

The professional TTL-controlled AF500FTZ Auto Zoom Flash offers many advanced features for professional applications, including automatic adjustment of discharge angle, an AF spotbeam, trailing-shutter-curtain sync, multiple emission, and a slave mode for remote discharge.

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AF360FGZ

Guide number (ft/ISO 100) 119, 24mm lens coverage, bounce head. Requires 4 AA batteries. Catalog No.: 30333 AF360FGZ Flash

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